-->
Battle of the Cheetos — Behind the scenes
From North Kingdom, a rare behind the scenes look at their production process.
Latest Entries
We Used To Wait
From Fast Company and Kitsune Noir.
It features a mash-up of Google Maps and Google Street View with HTML5 canvas, HTML5 audio and video, an interactive drawing tool, and choreographed windows that dance around the screen. These modern web technologies have helped us craft an experience that is personalized and unique for each viewer, as you virtually run through the streets where you grew up. More.
The technology behind this doesn’t look immediately ‘cutting edge’ and that’s part of its appeal, it just works, like magic.
The Air Live Show
Blow your mic and control a levitating Nike Air Max in a Nike Store in Buenos Aires, Argentina.
Target Kaleidoscopic Fashion Spectacular
From Motiongrapher, ridiculously epic.
Last night, it seemed like everyone in NYC was talking (and tweeting) about one thing: The Standard Hotel. Funded by Target, Mother NY and LEGS took over the Standard as the stage for a Kaleidoscopic Fashion Spectacular — an LED light and fashion show with enormous ambition and success.
Hot off of VMA nominations for their Florence and the Machine video, LEGS continues to blur the line defining the modern director. This latest feat turned 155 rooms (with 66 dancers inside) into pixels, backed by a 30 piece orchestra, as they animated the hotel’s southern facade to bring a live experience to the streets. In attempt an artistic democracy, Target even distributed 1,500 binoculars and had the music available on a toll-free number for those not close enough to hear.
Aside from the exceptional creative and production merits of this work, it’s encouraging to see brands like Target stepping up and financing non-traditional curation (by Mother NY) and innovation much like Intel has entrusted VICE with it’s currently touring Creators Project. As old mediums retire, new ones are born and those who find ways to tell stories within new structures will continue to push our “blurring” industry forward whilst finding new ways to create.
